Maximum Conversion Power for SUN MINIMEAL’s TV Appearance on 2 Minuten 2 Millionen

Initial Situation:

SUN MINIMEAL had a unique opportunity: an appearance on Austria’s renowned investment show 2 Minuten 2 Millionen (2M2M). The challenge? The short TV moment had to do more than just generate attention—it needed to translate directly into measurable business success.

Our task was clear: to create a high-performance digital sales funnel that would turn the TV spotlight into sustainable business growth. The goal was to develop a 100% conversion-optimized landing page that would capture 2M2M viewers, seamlessly guide them through the funnel, and convert them into loyal subscription customers.

Objective:

We needed to craft a landing page that wasn’t just visually appealing but optimized for maximum conversion. The key focus areas:

Turning TV viewers into paying customers as efficiently as possible.
Developing a compelling Offer Stack with strong incentives.
Optimizing the entire checkout process for the highest conversion rates.
Merging performance and branding for long-term impact.

Our Approach:

Landing Page Strategy Development We analyzed TV audience behavior and designed a landing page that seamlessly aligned with the visual and communicative environment of 2 Minuten 2 Millionen. Through precise wording and a tailored design, we ensured an intuitive user experience that leveraged recognition effects for maximum conversion.
Perfect Offer Stack for Maximum Buying Motivation We created an irresistible offer tailored precisely to the target audience. Exclusive discounts, limited-time bonuses, and clear benefits made the SUN MINIMEAL subscription the most obvious choice.
Checkout Optimization & Funnel Refinement From the landing page to the payment process—every step was analyzed, tested, and optimized to eliminate any friction in the buying journey. The customer experience was designed to be as simple and seamless as possible.

Results:

The overwhelming demand exceeded all expectations, leading to a complete sell-out of stock within a short period—a first for SUN MINIMEAL.

The landing page achieved an outstanding conversion rate, setting new benchmarks for TV-driven campaigns. Just hours after the episode aired, SUN MINIMEAL experienced a massive surge in new subscription sign-ups. The combination of an optimized checkout process and a well-crafted offer strategy resulted in a significant revenue boost. This case proved: the right landing page strategy makes the difference between mere attention and measurable success.