Sold-Out Tour with a Brandformance Campaign

Initial Situation:

Stefan Verra, one of the leading body language experts, was preparing to market his new live event tour. The challenge: launching a campaign that would both strengthen brand awareness and drive large-scale ticket sales—a true Brandformance approach. To achieve this, three key elements were essential: modern branding, an optimized landing page, and powerful Meta Ads.

Objective:

The primary goal was to sell out the events through a data-driven marketing strategy. At the same time, the campaign needed to elevate Stefan Verra’s brand perception with a modernized branding approach. Highly optimized Meta Ads were implemented to achieve maximum conversion rates.

Our Approach:

Modern Branding for Strong Recognition

The visual and content branding was completely revamped to position Stefan Verra as a contemporary expert. The focus was on balancing professionalism and personality, just like in his dynamic live performances.

A Landing Page Designed to Sell Tickets

The page go.stefanverra.com/live was fully conversion-optimized, featuring a clear structure, persuasive messaging, and strong CTAs that guided visitors directly to ticket purchases.

Brandformance Through Meta Ads

The campaign combined branding and performance: targeted messaging and data-driven audience segmentation ensured maximum efficiency and continuously increased ticket sales.

Results:

The success speaks for itself: The tour was completely sold out, with every event at full capacity.

The combination of a highly optimized landing page and precision-targeted Meta Ads resulted in an exceptionally high conversion rate for ticket sales. At the same time, Stefan Verra’s brand perception was strengthened, thanks to a modernized branding approach that conveyed trust, professionalism, and personality.