Concept, Design & Marketing of the IAB Report 2024/25

Initial Situation:

The previous IAB Report by ELV Steuerberatungsgesellschaft served its purpose—but did it truly represent the brand? No. ELV wanted more: a transformation that not only enhanced the content but also strengthened the entire brand identity. The goal was to create a report that exudes expertise, builds trust, and stands as the centerpiece of a new campaign.

Objective:

Make a bold statement: modern, striking, and brand-enhancing.
Structure the report’s content to convey trust and authority.
Develop a platform that attracts and engages the target audience.

Our Approach:

Transformation begins with a clear perspective: We meticulously deconstructed the old report—identifying its strengths and eliminating its weaknesses.

Then came storytelling at the highest level: Together with ELV, we crafted a compelling narrative that made complex financial topics accessible and engaging.

Design that speaks volumes: Our design team developed a visual concept that balances innovation and professionalism. A unique visual language was created, setting ELV apart from the competition.

The final touch? A conversion-optimized landing page that showcases the report like a work of art—offering an outstanding user experience and driving engagement.

Results:

Brandformance at its best: The visual and content transformation of the report led to a significant increase in positive brand perception. The newly designed landing page and its supporting campaign laid the foundation for future success. Thanks to a data-driven strategy, the conversion rate was noticeably improved, while simultaneously attracting higher-quality leads.